Marketing Information System
 

Client: A leading European pharmaceuticals firm with global operations.

The client is a leading multinational chemicals manufacturing giant based in Germany, ranked among the first Fortune 50 compa-nies and having its operations in numerous countries world-wide.

The aim of this project was to develop a common strategic marketing information system for senior management worldwide. The information from various sources were being collected through various forms such as telexes, papers, faxes etc. This information to be gathered was brought into a standardized format. All data collected were mainly split into a few categories - market wise, product wise and sales wise. Data collected could be rearranged as required for comparative research purposes such as quarter wise performance, Quarter to previous quarter performance etc. This information can be gathered from several locations and consolidated in a centralized location, thus helping the senior management to take more effective and faster decisions.

Total Project Effort 200 Person days            Team Size 1
Technical Environment
Hardware: Networked PC’s
Software:  Visual Basic, SQL Server

Location On Site - Germany Off-site – Mumbai

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